December 20, 2025 
This week, news broke that Snoop Dogg has accepted a voluntary role as an Honorary Coach for Team USA. The West Coast rapper, producer, entrepreneur, Martha Stewart-bestie, and self-confessed dressage fan will bring his signature positivity and good humor to fundraising, merch sales, and other efforts to support Team USA athletes in the lead-up to the Olympic and Paralympic Winter Games in Milano Cortina in 2026 and beyond.
“Team USA athletes are the real stars—I’m just here to cheer, uplift, and maybe drop a little wisdom from the sidelines,” Coach Snoop told the U.S. Olympic and Paralympic Committee. “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
Love and motivation are all well and good, but we’ve got a handful of important questions for Snoop Dogg now that he’s a card-carrying member of sport’s highest echelon. Things like…
Will Coach Snoop foray into other equestrian disciplines?
Snoop Dogg has already shown a penchant for dressage thanks to his admiration for the Tokyo Olympic Games’ crip-walking horse (i.e. Isabell Werth’s Bella Rose) who famously disappointed him by retiring prior to his appointment as the unofficial U.S. mascot in Paris in 2024. Fortunately, Coach Snoop settled for a cameo with “Rave Horse” (Steffen Peters and Suppenkasper) in the City of Light. Surely, though, the high-octane sports of eventing or show jumping could also use his calm and reassuring presence on the sidelines, especially in the lead-up to the Los Angeles Games in 2028?
What’s the Cannabis-testing policy for Honorary Coaches?
(Asking for a friend, who may or may not also be the founder of S.W.E.D in L.A.?)
Will he bring his BFF Martha Stewart along for the horse segments?
A longtime horse owner in her own right, Stewart provided a shoulder to lean-on for Coach Snoop when he met the U.S. Dressage Team horses in person for the first time in Paris. “Snoop called me and he said—he’s a little fearful of horses, and he knows I know horses,” said Stewart who, naturally, showed up to the event fully outfitted in her best riding attire. Although even she couldn’t convince Snoop to lose the half-chaps over sneakers…
Will he have any say over the Grand Prix Freestyle Programs?
While we love the ethereal quality of Justin Verboomen & Zonik Plus’s program, there’s nothing like a little 90s hip-hop to get the crowd behind you and up on their feet. Sure, Freestyle programs aren’t usually lyric-driven, but the there’s no topping the poetry or rhythmical beat of, say, Snoop’s 1994 Grammy-nominated West Coast anthem, “Gin and Juice.” (The censored version, of course.)
