April 18, 2018 
Noel Asmar Equestrian and Horse Network have joined forces to take horse sport fans behind the scenes of elite equestrian competition like never before in the lead up to 2018 FEI World Equestrian Games™ (WEG).
The new partnership will highlight the personal and moving stories of North America’s top riders as they vie for a spot at the 2018 WEG in Tryon, North Carolina. Dubbed the “Asmar Inspire Series,” the initiative will feature an original, limited run, documentary-style film series that celebrates the diverse personalities and inspiring stories in all eight equestrian disciplines.
In addition, Horse Network and Asmar will work together to offer creative ideas, insider tips, and a healthy dose of encouragement to help horse sport fans in their bid to win the coveted #AsmarWEGchallenge Grand Prize — two tickets to WEG 2018, three nights’ accommodation, four days car rental and a $2,000 Asmar clothing package!
Horse Network, a US-based digital publishing platform, will produce a combination of videos, articles and multimedia content around the Asmar Inspire Series and the #AsmarWEGchallenge. All content published by Horse Network will be available free of charge and in readily sharable formats.
“We wanted to leverage our close relationship with elite athletes to give back to riders of all ages and ability,” said CEO Noel Asmar. “Supporting our customers through their equestrian journey is at the heart of everything we do and their stories are a constant source of inspiration. Collaborating with Horse Network and the Canadian Equestrian Team allows us to amplify the voice of our community and spread their infectious equestrian enthusiasm across the world.”
“We’re thrilled to welcome Noel Asmar Equestrian into the Horse Network family,” said Horse Network CEO Sean Hurley. “The forward-thinking design, modern aesthetic and commitment to excellence that defines the Noel Asmar brand are second to none. We’ve long been fans of the contemporary vision and crossover appeal they bring to horse sport. As always at Horse Network, our goal is to grow the sport. We feel passionately that telling the stories of the incredible athletes in this industry is one of the most powerful ways to do that and look forward to working closely with the Noel Asmar Equestrian to do precisely that!”
About Noel Asmar Equestrian
Founded in 2010, Noel Asmar Equestrian is an award-winning innovator in equestrian wear.
Creating sophisticated apparel for riders of all disciplines, the Canadian brand is renowned for their European tailored fits combined with technical performance fabrics. In 2011, Noel Asmar Equestrian was named Most Innovative Rider Clothing of the Year by the British Equestrian Trade Association’s International Exhibition for the All Weather Rider™ jacket.
