Leave it to little ol’ Luxembourg to completely blow our minds with, of all things, a bottled water advertisement. For real. See for yourself:

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The ad was created for Sources Rosport, a brand based in the European micro-nation of Luxembourg.

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Clearly, they have it all figured out: horses sell.

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Check out the full commercial here:

[Source of Life from Jeff Desom on Vimeo.]

See? How cool was that? Thirsty? Yeah, us too.

Your move, Fiji.

And just in case you were wondering, the stunts are all CGI, and no horses were harmed or dumped in freezing water. Check out the behind the scenes “making of the legend”.