Horse Network is a digital publishing platform for horse people. Since launching in 2012 as the Horse Collaborative, we’ve quickly cultivated and connected a passionate international community of horse lovers, athletes, equine professionals, hobbyists, dreamers, and people who just think horses are cute.
This is the place to laugh, share stories, ideas, pictures and videos. This is the place to learn with the pros, get news, ask questions, and help make the horse world more connected and open.
The Editorial Team
As HN’s “Content Chief”, John wrangles the passionate outpouring of content from his writers and organizes them into consumable, sharable goodness. Because he lives in Kentucky, John spends more time at The Horse Park and Keeneland than most people spend in bed. From Rolex to the Derby, John is there. While Thoroughbreds are his passion, he believes that all equines are created equal. Some of John’s most revered work includes long form pieces such as, “Ruffian’s Last Dance” and “Running Free“.
Carley sees the world through horse-colored lenses. They’re like rose-colored lens, but with more show jumping. Carley’s mission is simple: to make show jumping more popular than hockey, football and ice cream. Combined. She’s been hooked on horses since her first terrifying gallop through the woods at Webb’s Holiday Acres Children’s Camp at age 8. Prior to joining Horse Network in 2014, Carley was a popular blogger. She’s also happy to celebrate the birthdays of her co-workers by writing loving, hilarious and maybe just a tad embarrassing articles about them. When she’s not making us laugh, Carley covers new developments in training and care, amazing moments in sport, inspiring equestrian athletes and horse people, and the ridiculous and nonsensical elements that inevitably accompany all of the above. Carley lives in Toronto with her partner, daughter and son. Not to be outdone by our own performance editor, we’ve banded together to write Carley her very own BIRTHDAY STORY.
We have Ryan to thank for bringing Aaron to Horse Network. Aaron creates video, aiming to showcase the hilarity and prestige that is the horse world. Born and raised in rural Elk Grove, CA, Aaron is an artist at heart, a love that led him to study a wide variety of art, sculpture, literature and film. Along the way, his high school buddy Ryan coerced him into working at a horse show. His co-workers at HC are happily rounding out his horse education. Aaron reports that he finds horses to be interesting and graceful creatures, but he prefers cats. Aaron is an avid gamer and also plays hockey.
The Rest of the Team
Dia is a Vermonter who grew up idolizing Denny Emerson. In her early years at Pony Club rallies, she was the one caught by the judges crossing the river barefoot with her Connemara and later found stuck in the hay net upside down. She LOVES her thoroughbred Mike and enjoys fox hunting (drag) with her husband, Story Jenks and sometimes their three sons join in as well. Read Carley’s Dia story.
Sean is our brilliant and fearless leader. He resides in Vermont with his wife and daughter, loves a good horse joke (or six), and lives for all things digital. In late 2009, Sean co-founded Hearforward, a social media marketing and advertising technology company. He sold the company to Dealer.com in 2012, and joined Dealer as director of social and advertising products. Following Dealer.com‘s $1.2B exit to Dealertrack Technologies, Inc. (NASDAQ: TRAK), Sean began working with HC in early 2014 as chief audience architect, and is now our chief executive officer. Sean has extensive experience working on the agency side, doing advanced statistical modeling for Fortune 500 brands. He is also the reining office Ping-Pong champion. Read Carley’s Sean story.
Lucas joined Horse Network in 2015 as our CFO, and he knows all about finance, strategy, operations, etc…but is working on his horse knowledge. Prior to joining HC, he was an entrepreneur in media and technology for more than 20 years working in media, analytics and marketing. Lucas co-founded TiVo Research & Analytics (TRA, Inc.), a leading TV media analytics, software and research technology firm. He was CFO of Audium, now part of Cisco’s Unified IP Interactive Voice Response system. Previously, he was Managing Director of Hudson Allen & Co., a boutique media and technology investment bank. Lucas holds an MBA from Columbia university and BA from Berkeley. But here’s the best part about Lucas: He is very attentive when Gretchen talks to him about the finer points of mucking stalls, horse showing and what it takes to be an effective horse show husband and dad. Lucas divides his time between our Burlington office and his home in New York which he shares with his wife and two sons. He is hoping that neither his wife or children develop an interest in owning horses. Lucas hasn’t been with Horse Network long enough to get the Carley birthday treatment, or have maintained strict secrecy regarding the date of their birth.
Director of Audience
Gretchen oversees the execution of audience growth tactics – email acquisition, promotions, SEO, social media campaigns, paid advertising, etc. When not number crunching for Horse Network you’ll find her hanging at the barn with her favorite Appaloosa, Macintosh.