To promote the video for their single “No Rest,” the now defunct band, Dry the River, commissioned French multidisciplinary creative Xavier Barrade to make eye-catching posters to be hung around London.

Barrade delivered by designing stunning three dimensional paper horse posters that could not be missed.

Director Ricky Stanton then made Barrade a short film showing passers-by reacting to the posters.

Not surprisingly, the posters achieved great coverage in the art, design, creative and music press, (more than three million online prints) and the Dry the River official video shot up from 10,000 views to 300,000 views in two days as a result of the publicity caused by the campaign.

During these trying times, let’s remember that London was, is, and will remain an amazing city where wonderful surprises await around every corner!

About the Author

Marjorie Wilkinson is the co-founder and co-editor of Counter-Canter Culture—a revolutionary online publication intended to unite the equestrians and equestrian-enthusiasts who aren’t afraid to kick up the dust that has settled on the conventional equine lifestyle. She is also a real-life Hollywood music supervisor and the official curator of Counter-Canter Culture’s musical column, 100% Sound.