One evening you go to sleep thinking everything will be as it was when you get up in the morning, only to discover you’ve awoken in a strange new world where humans roam the landscape hunting and gathering virtual creatures with their phones like digital nomads.

What is this place?

Fact is, Pokémon Go is running the world. Adults, kids, teens, men and women, no demographic is immune to this smartphone phenomenon. In the U.S. alone over 10 million people have downloaded the app in the past week and hit the streets to stockpile these deceptively cute Pokémon creatures. The good news: it’s getting people off their ass and, in some ways, creating a renewed sense of community through this “augmented reality”. The bad? People are forgetting about the “reality” part of the equation as they mindlessly wander into traffic or the spider webs of tech-savvy criminals.

Horse people are galloping into the madness as well. Since the game requires players to physically cover large parcels of land it was only a matter of time before some intrepid souls took the game to horseback. While this might seem like the perfect marriage, beware…

Eric my man, you’re commitment is unquestioned but you look like a fool.